Danealle Craft
Strategic Marketing & Business Leader
Phone:
(313) 288-0232
Email:
LinkedIn:
ABOUT ME
As a strategic and forward-thinking leader, I thrive on driving innovation, building high-performing teams, and transforming ideas into measurable impact. With a proven track record of building departments from the ground up, I excel at creating scalable structures, optimizing processes, and fostering cultures of growth and adaptability. With a focus on marketing, technology, and AI-driven solutions, I am committed to empowering people, streamlining strategies, and accelerating business success. I lead with clarity, confidence, and bold execution, ensuring organizations stay ahead in an ever-evolving landscape.
When I’m not working, you’ll find me hiking, traveling, exploring museums, getting lost in a good book, experimenting in the kitchen, volunteering in my community, or painting just for the joy of it.
EXPERIENCE
2022-2025
VICE PRESIDENT OF MARKETING
SPAR Group, Inc.
Successfully built and led the marketing department, driving strategic initiatives across traditional, digital, social media, and content marketing. Passionate about leveraging innovation, data insights, and creative storytelling to elevate brand presence and market impact.
2018-2022
DIRECTOR OF RETAIL LEARNING & CREATIVE DESIGN
SPAR Group, Inc.
Led the development of the department from the ground up, creating robust processes and implementing key metrics, along with developing comprehensive learning tools, instructional videos, and innovative platforms to enhance team performance and growth. Additionally, I led brand and creative design efforts and ensured a consistent message across all channels.
2018-2020
DIRECTOR OF TALENT ACQUISITION
SPAR Group, Inc.
As the Talent Director of a newly formed recruiting team, I developed and implemented the recruiting strategy, managed the full cycle recruiting process, forecasted future hiring needs, tracked and reported key metrics, established professional development initiatives, and vetted new recruiting tools, significantly enhancing our recruitment effectiveness and contract signings.
2015-2018
GLOBAL BUSINESS OPTIMIZATION CONSULTANT
Kelly Services HQ
Executed compliance and quality operational audits while managing the Corporate Social Responsibility Program for the Americas, ensuring adherence to standards and promoting ethical practices across the region. Through strategic oversight and process improvements, I increased program compliance and elevated Global Kelly Services' independent rating.
EDUCATION
BACHELOR OF SCIENCE
COLUMBIA SOUTHERN UNIVERSITY
Majored in Business Administration with a focus on project management
GPA 3.9
SKILLS & TOOLS
Microsoft Suite
Hootsuite
Power Point
Adobe Suite
Constant Contact
Google Analytics
EXPERTISE
CONTENT MARKETING
Skilled in creating compelling content across multiple channels, including social media, email campaigns, blogs, and thought leadership pieces. Adept at leveraging analytics to optimize content performance and align messaging with audience needs and business goals
VIDEO PRODUCTION
Expert in creating engaging video content for marketing, training, and brand storytelling across digital platforms leveraging visual storytelling techniques, optimizing videos for audience engagement, and aligning content with strategic business goals.
CAMPAIGN MARKETING
Experienced in developing targeted messaging, leveraging data insights, and utilizing digital and traditional marketing strategies to maximize impact. Adept at measuring campaign performance and refining strategies to align with business objectives and market trends.
DATA ANALYSIS
Experienced with extracting meaningful insights from complex datasets, utilizing analytical tools to track trends, measure KPIs, and enhance campaign effectiveness. Passionate about transforming raw data into actionable strategies that align with business goals and improve outcomes.
SEO OPTIMIZATION
Proficient in developing and implementing SEO strategies to enhance online visibility, drive organic traffic, and improve search rankings. Adept at analyzing performance metrics and leveraging data insights to refine SEO tactics and align with evolving search engine algorithms.
PROJECT MANAGEMENT
Well-accomplished in overseeing projects from initiation to completion, ensuring timelines, budgets, and objectives are met with precision. Focused on strategic planning, resource allocation, and continuous improvement to enhance productivity and achieve business goals.
RECOGNITION
2023
ONCON ICON TOP 50 MARKETING TEAM AWARD
The OnCon Icon Awards recognize the top marketing teams in the entire world. The public voted on finalists.
2023
ONCON ICON TOP 50 LEARNING AND DEVELOPMENT TEAM AWARD
The OnCon Icon Awards recognize the top learning and development teams worldwide. The public voted on the finalist.
2022
SPARKLER AWARD RECIPIENT
Awarded to the Marketing Team members for their hard work and dedication to the organization.
2019
SPARKLER AWARD RECIPIENT
The SPARkler Award recognizes significant and measurable contributions and achievements towards SPAR's Corporate Objectives.
2008
FINANCIAL SHARED SERVICES AWARD OF EXCELLENCE RECIPIENT
In recognition of my contributions, consolidating 13 Payroll centers around the country into one central location and standardizing direct deposit processes.